Cups to Live & Give by

Through our charity focused, paper takeaway coffee cups we aim to alleviate poverty by aligning the interests of business owners and society. We know that the big issues in society such as poverty are better dealt with in a sustainable way. Therefore, by incorporating giving into value creating business models as well as focusing on economic empowerment; we can all help change the world. We see economic empowerment as the most sustainable path to poverty elimination and therefore support these projects. Through economic empowerment, impoverished people and communities are able to grow themselves out of poverty by capitalising on unexploited, value-creation economics. This gives those involved a greater sense of satisfaction and hope, compared with traditional charity.