loglab, LLC

Executive coaching that helps you lead through pressure, scale faster, and get your team truly performing. You’re not new to pressure but lately, leading feels heavier than it should. The tools are in place: sales, marketing, product. But if your executive team isn’t aligned… If your leaders aren’t scaling… If critical work still lands back in your lap... Then growth stalls and confidence takes a hit. That’s where lōglab comes in. We coach CEOs and senior leaders in PE/VC-backed companies to lead with clarity, scale effectively, and get traction through their teams, not in spite of them. Our coaching is results-driven and built for leaders. No long-term contracts. Month-to-month support. Zero fluff. ✅ Align executive teams around the right priorities ✅ Rebuild trust and accountability after missed targets ✅ Shift from reactive to strategic leadership ✅ Lead more confidently under investor pressure Recent client outcomes: ✅ Series B CEO → Raised $25M after aligning team on product/customer priorities ✅ PE-backed SaaS CEO → Hit stretch targets 6 months early after restoring exec trust ✅ PE-backed CRO → Boosted revenue growth from 10% to 20% through commercial team reset ✅ Series A CTO → Positioned company for product-led growth and confident scale ✅ PE-backed Strategy Leader → Refined strategy for next phase of growth “I didn’t realize how stressful and lonely it was being in charge — even with a great team. Annissa brings clarity, logic, and perspective. I value every conversation.” — Stephanie H., CEO “She helped me see patterns, set boundaries, and refine my strategic thinking during a pivotal transition.” — PE-backed Strategy Leader Trusted by leaders at companies backed by: Kleiner Perkins, Warburg Pincus, Bain Capital, Spark Capital, Snowflake Ventures, Meritech Capital, Sapphire Ventures, Altimeter Capital, Cove Hill Partners, and others. We’re not here to save the day. We coach you into the kind of leader who does.