LOHAS

In the 90s and 2000s, LOHAS exploded onto the scene as a market identifier of the early adopter consumer of eco and mission-based products and services. This market is +$300B of B2C goods. The LOHAS consumer continues to be 20% of the US adult population who are early adopters and trendsetters leading change in consumption. The LOHAS organization creates events, publications and consulting for companies who want to understand how best to create products for this marketplace, communicate effectively with LOHAS customers and embody LOHAS values.