Marisa S.A. is the largest Brazilian department store chain specialized in women’s clothing based on the number of stores in Brazil. The Company’s business strategy and operations focus primarily on middle-lower income women between the ages of 20 and 35. The Company’s target customers are members of the largest socioeconomic group in Brazil, according to the Brazilian Association of Population Studies (Associação Brasileira de Estudos Populacionais), or ABEP. Marisa designs and sells at competitive prices a wide variety of products that reflect current national and international fashion trends. Its products are sold primarily under the brand "Marisa" and are displayed in Marisa’s stores according to "lifestyle" categories.
During Marisa’s more than 60 years in business, the Company has developed in-depth knowledge of the needs and tastes of its target customers. As a result, Marisa has developed a corporate image that reflects the affinity the Company believes it shares with Brazilian women. "Marisa" brand is recognized today throughout Brazil as young, modern and sexy. It is associated with the well-known slogan "By Women for Women" ("De Mulher para Mulher"), a slogan that reflects Marisa’s image as a company that understands and responds to the needs and desires of its target market. For example, according to surveys carried out by Interscience, Marisa is the first choice of middle-lower income Brazilian women who want to be fashionable and to acquire quality lingerie at competitive prices.
Company Details
- Employees
- 14.34K
- Founded
- -
- Address
- Rua James Holland, 422 - Barra Funda, São Paulo,sp 01138-000,brazil
- Industry
- Retail
- NAICS
-
Retail TradeMotor Vehicle and Parts DealersSporting Goods, Hobby, Musical Instrument, and Book StoresGeneral Merchandise StoresMiscellaneous Store RetailersNonstore RetailersProfessional and Commercial Equipment and Supplies Merchant WholesalersMiscellaneous Durable Goods Merchant WholesalersMiscellaneous Nondurable Goods Merchant WholesalersOther Motor Vehicle DealersAutomotive Parts, Accessories, and Tire StoresSporting Goods, Hobby, and Musical Instrument StoresDepartment StoresGeneral Merchandise Stores, including Warehouse Clubs and SupercentersOther Miscellaneous Store RetailersVending Machine OperatorsDirect Selling EstablishmentsRecreational Vehicle DealersMotorcycle, Boat, and Other Motor Vehicle DealersAutomotive Parts and Accessories StoresTire DealersSporting Goods StoresHobby, Toy, and Game StoresSewing, Needlework, and Piece Goods StoresPet and Pet Supplies StoresArt DealersManufactured (Mobile) Home DealersAll Other Miscellaneous Store RetailersFuel DealersOther Direct Selling EstablishmentsBoat DealersMotorcycle, ATV, and All Other Motor Vehicle DealersMusical Instrument and Supplies StoresWarehouse Clubs and SupercentersAll Other General Merchandise StoresTobacco StoresAll Other Miscellaneous Store Retailers (except Tobacco Stores)
- Website
- marisa.com.br
- Keywords
- Varejo, Moda, Fashion, retail, e-commerce.
- HQ
- São Paulo, SP
Marisa S.a. Questions
Marisa S.A.'s website is marisa.com.br
Marisa S.A.'s LinkedIn profile is https://br.linkedin.com/company/lojasmarisa
Marisa S.A. has
14.34K employees.
View email and phone details for 14.34K
employees at Marisa S.A..
Marisa S.A.'s industry is
Retail
Marisa S.A.'s top competitors are
Riachuelo,
Lojas Renner S.a.,
Pernambucanas,
Magazine Luiza,
C&a Brasil,
Americanas S.a.,
Grupo Boticário,
Cacau Show,
Lojas Torra,
Caedu.
Marisa S.A.'s categories are Retail
Marisa S.A.'s founding year is 1948
