Lootcakes

Lootcakes helps video game publishers acquire the world's biggest spenders. We do so by empowering game players to unlock the value of their purchasing data. In free-to-play video games, 80% of in-app purchase revenue comes from less than 1% of players. To survive & thrive, game publishers must reliably acquire (& retain) these VIP consumers. Unfortunately, spenders are hard to find. Advertising & social networks have zero or limited data on the purchasing history of their users. This makes it difficult for spenders to be directly reached. Until now. With Lootcakes, we created a first-of-its-kind network that unites & rewards the elusive spenders of free-to-play games. Members are rewarded for sharing their in-app purchase receipts from ANY free-to-play game on the major mobile & PC gaming platforms (Google Play, App Store & Steam). For every dollar they spend, we give them our points (called "lootcakes"), redeemable for free gift cards and game merchandise. Members can multiply rewards by activating special offers, creating alliances with their fellow players, and otherwise engaging with the Lootcakes virtual economy.