Lore

Lore is a research consultancy that helps product teams uncover deep user insights to drive strategy, design, and growth. We believe research should be actionable and strategic—not just insights for the sake of insights. Good research helps teams make better decisions and move faster with confidence. Our approach is grounded in curiosity, rigour, and a drive to make products not just functional, but truly valuable. Founded by a UX research leader with a track record of guiding startups and established companies alike, Lore is built on years of hands-on experience in user research, product strategy, and business growth. Our work has shaped products across industries, from early-stage startups finding product-market fit to established brands refining their competitive edge. We combine deep methodological expertise with a sharp business lens to ensure research drives impact, not just understanding. If you suspect you don’t have the insights you need to make the right decisions, let’s talk.