Bäumer Vendôme

“It is not the mesure that matters but what lies beyond. Why create, if you reproduce what already exists?” In 1994 Lorenz Bäumer opens his salons on the 3rd floor at 4, Place Vendôme. Then in 2009 he gets elected to the Comité Colbert that federates the most prestigious French luxury brands. He opens his first freestanding jewelry boutique at 19 Place Vendome, next to the historic Ritz in 2013. Lorenz Bäumer's jewelry is a subtle blend of architecture and poetry. He doesn't follow the trends or codes of classic jewelry, but prefers to stand out through innovation, passion and creativity. He creates among other things the tiara “Ecume de diamants” for the wedding of Prince Albert II of Monaco with Charlene Whittstock in 2011.