MullenLowe Swing

Founded back in 1992, MullenLowe Swing took its path in the rapid growth of the newborn Bulgarian ad market as one of the first ad agencies in Bulgaria. Since 1995 we are part of Interpublic Group’s Lowe and Partners Worldwide, recently changed to Mullen Lowe Group. Between 1995 and 2010 we: Developed the vitamins and OTC market in Bulgaria, together with F.Hoffmann-La Roche; Launched Supradyn and established it as Nr.1 multivitamins product, and the Supradyn TV Ad was announced “Best TV AD of the Decade” (1990 – 2000) by the AAABulgaria; Repositioned and re-launched Mtel – Nr.1 Bulgarian Telecom; Developed the new brand ID’s of the Bulgarian Telecommunications Company and Vivatel; Produced the worldwide TV campaign for Finlandia vodka; Introduced to the market brands like: Beck’s, Staropramen, Cosmopolitan, Golden Pages Repositioned brands such as: Kamenitza beer, 2be – mobile phones’ retailer, Leki – meat products. Designed long-term communication strategies and creative campaigns for British Airways, Golden Pages, ING Life; Ford, Piccadilly, Corporate & Commercial Bank and many more. Which is why today: MullenLowe Swing is acknowledged for its creative capabilities in delivering high-value communication strategies and creative ideas.