Lucit

Lucit, co-founded in 2019 by Gina Gordon and Eric Kubischta, is focused on developing software solutions that help power digital creatives in the Out of Home space including roadside digital billboards. We launched in 2020, as the first application to connect automotive and real-estate inventory, to digital billboards, in real time. Clients are able to manage their advertisements, automatically generated based on their current inventory, through an app on their phone. Capabilities include creation of new ads, removal of inventory items not wished to advertise, control of ad frequency, review of stats, and more.