LUG Consultoria Estratégia de Negócio e Marketing

We work together with clients to define Strategic Business Plans to ensure companies future, meeting the expectations of all stakeholders; all aligned with the vision, mission and values of the organizations Moreover, we develped ESG Strategies, business model, market attractiveness, growth, profitability projections and definition of strategic initiatives. As a Marketing Company we focus in Developing Strategic Marketing Plans (B2B, B2C and B2B2C), emphasis on challenging and feasible results in terms of products consumer experience, NPS, sales volumes, gross margins and profitability (ROI). we lead the communication team, including the ones responsible for digital marketing; market intelligence; product management and innovation: - Product Management Group: analysis of products life cycles; marketing mix; P&L and product launches;. - Innovation: using the expertise in consumer behavior, market trends and workshops with key partners in the area. - Marketing Intelligence: information and insights for Company Strategic Plans, Marketing and Sales planning. - Communication: Endomarketing, Digital Marketing Strategies (CRM and Social Media), and Offline activities (print advertising, publicity and events); - Branding: definition of brands strategies aligned with the businesses - development of the brand platform and manuals linking then to the products experience needed, relevant content fo personas brands wants to talk; omnichannel marketing to talk to customers wherever they wants. - Partners Management: advertising, digital marketing, design, press office, promotion agencies and market research institutes. - Results-oriented leadership focused on excellence: consumers experiences, NPS, profitability metrics. Focus on innovative solutions, connecting people with different expertise. Strategic vision combined with execution. High priority on professionals development and workplace atmosphere. Visit our site www.lugconsultoria.com.br for more information