Lumaten

Lumaten is a leading shopper research and strategy company trusted by leading FMCG companies. For accurate research it is critical to observe shoppers shopping naturally in a realistic store. In grocery, up to 90% of shoppers are in system 1 autopilot, making rapid choices, using unconscious heuristics The shopper’s choices are impacted by the retail setting – the competition, shelving, flow and price tickets. With our realistic virtual stores, predict the future for strategies not yet in the market. • sales and share data, • behavioural insights on the path to purchase • commercial recommendations from senior FMCG executives. Our Services: • Category Insights. Understand shopper decisions hierarchies and their path to purchase, • Trade Spend optimisation Determine price elasticities and share transfers for price strategies not seen in market. • Pack price architecture Assess upsize, downsize, price up and layout strategies, • Innovation Test new categories, brand refresh initiatives, incremental impact of limited time offers and on pack promotions, • Planogram layout, assortment and POS Understand shoppers navigation and impact of layout and in outlet activations. SHOPPER360 has proven accuracy and is trusted by leading FMCG companies. Contact us now to discuss how we can assist you to deliver your 2021 objectives.