Lumaten is a leading shopper research and strategy company trusted by leading FMCG companies.
For accurate research it is critical to observe shoppers shopping naturally in a realistic store.
In grocery, up to 90% of shoppers are in system 1 autopilot, making rapid choices, using unconscious heuristics
The shopper’s choices are impacted by the retail setting – the competition, shelving, flow and price tickets.
With our realistic virtual stores, predict the future for strategies not yet in the market.
• sales and share data,
• behavioural insights on the path to purchase
• commercial recommendations from senior FMCG executives.
Our Services:
• Category Insights.
Understand shopper decisions hierarchies and their path to purchase,
• Trade Spend optimisation
Determine price elasticities and share transfers for price strategies not seen in market.
• Pack price architecture
Assess upsize, downsize, price up and layout strategies,
• Innovation
Test new categories, brand refresh initiatives, incremental impact of limited time offers and on pack promotions,
• Planogram layout, assortment and POS
Understand shoppers navigation and impact of layout and in outlet activations.
SHOPPER360 has proven accuracy and is trusted by leading FMCG companies.
Contact us now to discuss how we can assist you
to deliver your 2021 objectives.
Company Details
- Founded
- -
- Address
- Po Box 46239 Herne Bay, Auckland,1147,new Zealand
- Industry
- Research Services
- NAICS
-
Scientific Research and Development ServicesResearch and Development in the Physical, Engineering, and Life SciencesResearch and Development in the Physical, Engineering, and Life Sciences (except Nanotechnology and Biotechnology)
- Website
- http://lumaten.com
- Keywords
- Shopper research, Consumer research, Shoper marketing, Consumer marketing, Retail marketing, Retail strategy, Shopper strategy, Consumer strategy, Virtual reality, System 1, price elasticity, choice modelling, trade spend optimisation, new product development, point of sale, purchase decision hierarchy, category, path to purchase, FMCG.
- HQ
- Auckland
- Competitors
- Curious Media, Virtually There VR, Cloned Reality, Uno Loco.
Lumaten Questions
Lumaten's website is http://lumaten.com
Lumaten's LinkedIn profile is https://nz.linkedin.com/company/lumaten
Lumaten's industry is
Research Services
Lumaten's categories are Research Services
Lumaten's founding year is 2017
