Luminim

Marketing analytics firm specializing in conjoint methodologies and predictive modeling to optimize pricing, products, and messaging. We help our clients find the intersection of what their customers value most and where profits are highest. Providing choice modeling/Conjoint expertise through all stages of research: (1) Research strategy: - Weighing pros and cons of different methodologies - Avoiding design pitfalls - Consulting on best text for questions/attributes/levels, etc. (2) Survey programming: - Standard conjoint or advanced choice models needing custom HTML/CSS/JavaScript. - Custom or advanced layouts and interactivity using JavaScript and CSS - Non-standard conjoint models including menu-based models, situational choice experiments, Best/Worst Type II, etc. (3) Analysis: - Standard or custom analysis of data for model fitting and utility calculation. - Data cleaning and analysis prep - Custom Bayesian Modeling - Segmentation - Sensitivity analysis (4) Deliverables: - Standard & custom Excel market simulators (other formats like RShiny also available). - Data visualizations - Typing tools - Presentation decks - Utility reports