Lumu Oy

Founded in 2024 in Finland, Lumu is a Fashion Intelligence Platform built for fashion companies to reduce their product returns, improve customer experience, lower carbon emissions, and cut operational costs. We’re backed by Helsinki Incubators, Business Finland, and Microsoft for Startups. Our foundation rests on eco-consciousness, innovation, and integrity, with the mission to seamlessly integrate style with environmental responsibility. We introduce cutting-edge solutions like our AR Virtual Fitting Room and AI Wardrobe Recommender system to minimize returns and encourage sustainable consumer choices. Dedicated to making a significant, long-term impact in the global fashion industry, we believe in simultaneously addressing customer needs and the planet's wellbeing. Our team, the heartbeat of Lumu, is central to our identity, propelling us beyond a company to a community committed to a sustainable future. Lumu is a Finnish brand and company that borrows its name from 'luonnon muotia' means Nature´s Fashion. The idea sparked from witnessing the harmful effects of fast fashion and the deceptive practices of greenwashing. Lumu's mission is to empower customers to make informed choices while offering our partners increased visibility and sales opportunities.