LuvJus

There is a problem! The current market of diet/ low calorie cocktails and hard seltzers lacks excitement. Consumers view this space as lack lustre and flavourless compared to the breadth of high sugar and high calorie options. But don't worry, LuvJus is here to solve this challenge and address the gap in the market. At less than 100kcal per can, our alcoholic craft sodas come in 3 interesting and innovative flavours. They are perfectly balanced in sweetness offering a tastier alternative to hard seltzers. Full flavour is our top priority, but full flavour needn't mean high sugar. LuvJus contains real fruit juice but just 2.8g sugar per 100ml making them a healthier alternative to other canned cocktails. We are here to disrupt the market; to make noise and bring energy and flavour to lower calorie RTDs. Inclusivity is at the heart of the LuvJus brand; we want our consumers to drink, share and live with pride. Inspired by the Pride movement, 5% of our profits are donated to LGBTQ+ charities.