Luxon Data Solutions (Pty) Ltd

Opportunity: The OOH industry currently has no accurate real-time measurement platform or service provider to allow billboard owners to prove their sites' value. Advertising agencies require accurate data on each site before deciding to allocate a budget to an ad campaign on behalf of their clients. In addition, agencies want to know what their ROI is and what exposure they will be getting. • Mission: Luxon Data Solutions has spent the last six years developing a product that solves more than just the lack of a currency in OOH. In conjunction with key players in the OOH industry, we have designed a cost-effective product for the clients and solves many additional issues that current service providers never addressed.