Lyra Strategy

Lyra Strategy is a boutique consultancy partnering with businesses to shape the next era of consumer success stories. Founded by former consultants and brand operators, we combine strategic acumen and pragmatic real-world execution to unlock growth and innovation. Our expertise lies in future-thinking and tech-enabled businesses across Beauty & Personal Care, Fragrance, Wellness & Lifestyle, Health & FemTech, Fashion & Accessories, and Specialty Retail & Marketplaces. OUR SERVICES Start-Ups: Whether starting-up, scaling-up or exploring exit, we provide actionable strategies to enable strong, sustainable growth. With our flexible support model and expert network, you receive the guidance you need, when you need it. Established Brands: We partner with established brands to navigate the landscape, evolve, and stay ahead. From optimising commercial fundamentals, to integrating AI solutions, to exploring new revenue models, we help you shape the next phase of success. Investors: We work with investors to make smarter deals and maximise portfolio value. From identifying high-potential brands to de-risking investments, we act as your thought partners in driving strong returns. With a model that flexible and competitively priced, we make high quality, high impact strategy accessible. 📍 UK-based 🌍 Serving clients globally Learn more or get in touch: 🌐 www.lyrastrategy.co.uk 📧 hello@lyrastrategy.co.uk