Maati Mange More (3M): A Community-Driven Campaign for Living Soils
Background: Soil degradation is a major crisis in developing and poor farming regions, where conventional, chemical-intensive agriculture has depleted soil organic carbon and biodiversity. Traditional lab-based soil testing is impractical for most smallholders due to lack of access and affordability. Recognizing this gap, Natural Capital initiated "Maati Mange More (3M)" – a participatory campaign that empowers communities to evaluate and restore soil health without relying on laboratory support.
Core Idea: 3M turns soil restoration into a grassroots movement by enabling farmers to observe, assess, and improve soil conditions using a simple, participatory approach. The campaign uses a farmer-friendly soil health scorecard to guide discussions and planning. This scorecard helps communities evaluate soil fertility based on observable indicators: organic content, biodiversity, moisture retention, crop diversity, tillage, and organic inputs. Based on scores, farmers classify their soils into five grades (A to E) and track improvements annually.
Low-Cost Regenerative Practices Promoted:
• Organic matter content – Is the soil dark, rich in humus and mulch? (Previously measured via lab, but now estimated by soil color/feel or using local kits/pH strips if available.)
• Crop diversity and rotation – Do farmers rotate crops or intercrop to replenish nutrients?
• Soil cover and biodiversity – Are fields kept covered with cover crops or mulch? Are there trees or hedgerows protecting the soil?
• Living roots & residues – Are there living roots in the soil year-round and crop residues left to decompose?
• Soil disturbance – Is tillage minimal or excessive? (Less disturbance preserves structure)
• Use of organic inputs – Have farmers applied farmyard manure or compost in recent seasons?
• Soil moisture – Does the plot retain moisture well (e.g. does soil stay damp a few days after rain)?
Company Details
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Environmental Consulting Services
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Maati Mange More Questions
Maati Mange More's website is http://www.naturalcapital.in
Maati Mange More's LinkedIn profile is https://www.linkedin.com/company/maati-mange-more
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Maati Mange More's top competitors are
Being Chef,
Anti Fragile Circle,
Natural Capital,
Aic - Adt Baramati Foundation,
Antara Advisory,
Diversity Simplified,
Nauka Foundation,
Dialogue And Development Commission Of Delhi,
Healthy Land & Water,
Momentum Shifts.
Maati Mange More's categories are Environmental Services
