Mad Concept Studio

MAD CONCEPT is an interior and furniture design studio based in Mexico City founded by Macarena King and Daniela Lerman in 2017 MAD CONCEPT creates a unique experience in every project, going beyond the expectations of our clients. Creating a finished project that involves tailor-amde design that blends with the client’s personality as well as the physical location and its heritage. For us, with each project, we tell a story. We focus on the final user and understand its needs and desires. We bring to the table creative and innovative design ideas to combine functionality and technology, traveling the fine line of modern comfort, without compromising the richness of an authentic look and feel. To achieve it, we collaborate with the local atmosphere to enhance the richness of the details; we use local materials, techniques and artisans to give the space a sense of belonging