Madetostay

madetostay is a new furniture and lighting brand founded in 2017 by Kirsten & Jürgen Henkel in partnership with Swiss designer Peter Wirz and Swiss-Danish designer Carsten Jörgensen. Years of research and infinite numbers of design projects the two designers created during their long careers - as international renowned designers - was the seed to establish madetostay. "We wanted to make use of our long experience in design and design research and incorporate it with Kirsten & Jürgen Henkel’s deep insight in sales and marketing. We all aim to find another way to bridge industrial production with skilled craftsmanship and simply be happy to see good products being realized with those skilled and contemporary European producers who live quality." With the name madetostay it was the purpose to reflect and express the essential experience a user would find in our work…so, for madetostay it is to make designs which are permanently, lasting and conclusively. Simply to debouche in quality, natural, honest and simple objects for the home and beyond… It is our belief that the sentiment of the companies’ name and the unique creative aesthetic and functional idea that makes an object worth realising must be “made to stay”! It is the creative benchmark in the process in which the designer realizes a lasting functionality, a sublime aesthetic, and stands up to a social and environmental responsibility. We trust that a functional inspired, artistic and passionate executed design over time becomes a lasting acquaintance in our day-to-day life and we trust that madetostay products will be more than a short-lived liaison for its user. We intend madetostay to be that of permanence opposing that of the excessive… and not least just for the fun of realizing designs not limited by commercial and marketing constrains but rather to find its own Raison d'être.