Madison is an opt-in out-of-app mobile advertising solution that creates authentic, non-invasive interactions between brands and mobile users. Madison displays premium branded content on the primary home screen of a user’s Android device, allowing the user to engage with ads and offers as they navigate between apps. Below the ad sits a feedback toolbar, which helps Madison learn user preferences and allows our brand partners to target customers based on both contextual and behavioral factors. In exchange for access to such premium mobile real estate, Madison rewards users with Google Play credits to purchase apps, music, and other digital goods.
Madison content receives click through rates, on average, 6x better than the industry average for mobile display ads. In our most recent user test, the engagement rate per ad (pressing the Like or Dislike button on our feedback toolbar) was 47.8%, and the average first impression click through rate was 8.5%.
Company Details
- Founded
- -
- Industry
- Advertising Services
- NAICS
-
Marketing Consulting Services
- Website
- madisonapp.com
- Keywords
- Mobile Advertising.
Madison Co. Questions
Madison Co.'s website is madisonapp.com
Madison Co.'s LinkedIn profile is https://www.linkedin.com/company/madison-inc
Madison Co.'s industry is
Advertising Services
Madison Co.'s top competitors are
Ride With Gps,
Lexer,
Airtable,
Dua Quest,
The Company.,
Sprinklr,
Wunderman Thompson.
Madison Co.'s categories are Advertising Services
Madison Co.'s founding year is 2013
