Magenta Retail

Magenta Retail has been supporting Australian and New Zealand retailers for over 40 years. Originally founded in 1982 as ISL in New Zealand, we expanded into Australia in the 1990s and became Magenta Retail in 2001 — same people, same commitment, just a new name. We specialise in providing enterprise-grade POS and Retail Management Systems (RMS) tailored to the needs of mid-sized and larger retailers. Our platform handles everything from POS, purchasing and inventory to loyalty, label and ticket printing, mobile stocktake, and CRM. What sets us apart is how we work. We offer fast, responsive support, customisations delivered in weeks (not months), and long-standing relationships with retailers who value continuity and personal service. Whether hosted on-premises or in the cloud, Magenta Retail delivers practical, flexible solutions that grow with your business — backed by a team that knows retail inside and out.