Magic Megève

The Magic Collection Retreats is a contemporary hospitality project inspired and contextualised, by ART: Aim, Rest, Think. Set in Megève, Forte dei Marmi and Ibiza, three retreats are transformed and revitalised through the collaborative ventures of artists. The Magic Collection Retreats is open to the guests, renewing popular conceptions of luxury through convivial mediums of art, design, and beauty. The three locations constitute a special kind of place, where guests can literally live art. Artists' works are placed in relation to everyday spaces, and interact with the functionality of the place itself. In this context, the works are stripped of their aura, and become part of everyday experience, accessible to all, in accordance with the philosophy behind the project’s affirmation of art’s non-exclusivity. Art is intended for all humans to experience. The first location, where it all began, is the village of Megève, a popular Alpine resort beloved by artists. It was one of Jean Cocteau's favourite places, and remains the source of inspiration for many creative people who visit. Embodying the intention to preserve the artistic spirit, Francesco Vezzoli, while wandering in the chalet, decided to dedicate one of the rooms, the Saint Cocteau suite, to the beloved soul.