Working with US and European CEOs in technology and consumer businesses to fully realize their Brand & Marketing Strategy. Delivering marketing leadership with a focus on brand purpose, positioning and narrative that informs emotive storytelling, exceptional communications and brilliant creative.
We deliver hands-on, fully personalized service and expert perspective to develop:
Overall Brand Strategy – highly bespoke Purpose, Vision, Mission statements that define the company and serve as a go-forward bedrock foundation.
Marketing Positioning Statement – carefully codifying target audience, their motivations and competitive differences.
Brand Identity – developing differentiating logo, visual identity, tone of voice and naming guidelines
Communication strategy - comprehensive ‘source code’ narrative to support customer touch-points across owned, earned, paid media.
Content Development – informed by the communication strategy - core messaging, key visuals, videos, illustrations, animations.
Website development - from completely new design to simple product refresh. AI, UX, Design, Programming, back-end, e-commerce.
Marketing Campaign - crafted to individual clients' needs, B2C or B2B. Strategy and creative development with media planning.
Sales presentations - customer facing materials, keynotes, videos, sales collateral with supporting narratives, adaptable by customer status and segment
Board engagement - Keynote, videos, hand-outs, pre-read, technology presentations.
Competitive Assessments - evaluation of competitors and development of white space strategy, Social Media evaluations, product compares.
Events - booth design and build out, presentations, lead capture etc.
Team development and Organizational Design - identify and recruit talent to build out successful teams
Marketing budget - planning, implementation, tracking, ROI
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