Majesty Outlet

Mystery Outlet is a company that is based in United States of America, Florida. The company deals with the retailing of the products. The product line available at the Mystery Outlet is diversified in nature. The products that are available on our company store belongs to the category of baby products, men and women clothing, beauty and makeup household decoration items, pet’s gadgets and miscellaneous products. The target market of the company is lower middle-class people. The mission of Mystery Outlet is to provide better-quality products which are within the buying limit of lower middle-class people. Often, this segment of the market; the lower middle-class is ignored by the retailing companies because of low profit margins. By covering this target segment of the market, we would be able to fill a large retailer and customer gap of the market. We would try to make people of this segment feel that some company is out there, looking for the betterment of them as well. The vision of Mystery Outlet is very simple, yet very complex. We want Mystery Outlet to become one of the leading companies in USA. We are very well aware of the fact that there is a huge number of companies that are operating in the same category as we are operating in. Because of this reason, we expect that the competition that we will receive from them would be much tougher than we anticipated at first. One thing that distinguishes Mystery Outlet from the rest of the companies is that majority of their customer belongs to the high-end category of the people. This means that they target people who have a greater buying power than us. We are targeting people who do not posses such kind of trait but they are larger in number in USA. In the long-term, this would surely help us in the retention of our customers and with the help of right marketing tools, we would be able to attract the customers of other companies by providing them good quality products with a better price tag effectively.