Make Marks Design

At Make Marks Design, we help mission-driven businesses, organizations and individuals like speakers and researchers, enhance the impact of complex information, messaging or data through the design of clear, consistent and compelling digital experiences, publications, presentations and infographics that light a spark in their audience and effect the change they wish to see. We do this by combining a strategic user experience mindset with editorial design and data visualization to find creative ways to visually draw out your most valuable insights, points of view and calls to action. +Increased conversions by 10% through a comprehensive UX/UI redesign of the biBerk business insurance online application, including usability research, iterative architecture improvements, and visual design | biBerk, A Berkshire Hathaway Company, subcontracted through The Creative Alliance. +Designed intuitive information architecture and wireframes for a complex marketing website, streamlining user navigation for a Natural Language Processing startup | Amenity Analytics, subcontracted through MKM. +Led discovery workshops to define MVP or future product design opportunities | Several clients +Drove strategic UX redesign for a progressive web app, creating streamlined workflows and user-centric interfaces to enhance engagement for a niche market | Horse Races Now +Roled out a unified branding system for 23 state departments, including a comprehensive 103-page brand guide and accessible Google-based asset repositories | Brand Colorado, The State of Colorado, subcontracted through TEEM Marketing +Developed and executed branding and collateral for high-profile internal conferences, including the 3,000-attendee ConnectED, featuring notable keynote speakers; designed evergreen logos, 40-100+ page agenda guides, and marketing materials, reducing design time by 20% | 2010-2017 | Advisor Group, AIG