Glow

Glow is an initiative born to grow the value and performance of brands by luxurizing the shopping experience. Combining the global shopper marketing expertise of Visual Latina—with over three decades of experience working with brands like Coca-Cola, Diageo, Kellogg’s, and Mercado Libre—and the specialized luxury marketing approach of VAL Consulting, Glow bridges the best of both worlds. Our focus is on driving aspirational value and creating extreme-value business models that elevate the way brands connect with consumers. By blending proven shopper marketing strategies with the mindset and tactics of the luxury sector, Glow helps brands unlock new levels of growth and relevance in today’s competitive landscape.