Makelight Interactive

Makelight is a unified special effects platform for mobile devices for use at live events. Currently, groups of people gather at events for a unified human experience - be it a sportsgame, a music concert, an inspirational conference or speaker. This very human experience results in an emotionally charged environment that is completely under-utilised and not being leveraged to it’s full extent. Makelight’s unique and patent pending SFX system has been designed to optimise the digital connection to audience members while they are in venue, in the emotionally charged environment for maximum enjoyment (for them) and value capture (for our customers). This is not about leveraging social media networks, this is about re-writing the rulebook with regards to how a live event can interact and engage with an audience member through their own mobile device. Makelight Mobile SFX cause the mass mobile engagement of an audience at a live event through synchronised digital events on their mobile phone. This engagement on mass results in a more valuable data set captured and more value extracted through commerce channels in app - direct to fan - and brand sponsorship. Run all over the world, viewed by over 20 Million people across Europe, Makelight has already worked with some of the best and brightest in the industry: Nokia, Samsung, SXSW, Vodafone, Telefonica, Bastille, Biffy Clyro, Ella Eyre, Laura Mvula and more.