Making The Call - pathway program

Making The Call is where bold voices find their home and fresh talent finds its wings. We’re the cheerleaders, the disruptors, the behind-the-scenes magic-makers opening doors for women and gender-diverse people in sports media. Whether it’s guiding the next generation, connecting game-changers with the industry, or shaking up the status quo, we’re here to make an impact—loudly, proudly, and with a whole lot of heart. We believe in the power of storytelling, the thrill of the game, and the art of making space for voices that need to be heard. Inclusive, curious, and always creative, we’re more than a pathway—we’re a movement. If you’re ready to make the call, how can we help you? ☎️ Emma & Lucy Aaaaand now in corporate speak this is our why… Over the last decade we have seen a rise in the popularity, visibility and participation in women’s sport. Sport is central to the culture and conversations in Australia, and we know that media coverage can shape perceptions and influence social norms and gender stereotypes. While we can see all-female teams participating at the highest levels of competition, we don’t always see the same replicated in the commentary boxes. Women’s voices in sport must be amplified to achieve equity in sport. There is demand for more women’s voices in sport, and whilst opportunities exist in broadcast media, we recognise that the pathways are limited. Making The Call is creating programs and initiatives to help drive gender equality and diversity in all aspects of sports broadcasting. We engage with media industry champions to connect them with women and n.b folk who are skilled in media production across all platforms, skillsets and sports. We also support sports organisations and women with public speaking and coaching programs.