Mandaley

Mandaley AB is a House of Brands including Malina and Soft Goat. The two brands were acquired 2022 by Stella Capital which is the main owner of Mandaley AB. Malina was founded in 2010 by the Swedish fashion designer Malin Ek Andrén. The idea from the start was to make Scandinavian fashion more colorful. Malina has several reputable retailers in several international markets. The brand has also shown increasingly growing sales via Malina’s e-commerce. Soft Goat was founded in 2011 by Stephanie Bergström and Erik Magnusson, where Soft Goat at that time was the first straight direct-to-consumer (”DTC”) brand in Sweden. From the start, the idea was, to provide consumers online with qualitative knitted pieces focusing on cashmere.