Mania. World of Business Simulations.

MANIA Business Simulations is a developer and provider of unique business simulation programs. Currently, Mania has launched two training programs: Mar-Pro which develops in-depth understanding of retail business and strategic skills, and Catmania – the world's first and only business simulation for category management professionals. Mar-Pro was selected by ECR Europe as a key education initiative for retail and FMCG professionals. MANIA Business Simulations training programs are aimed at high level specialists in the following key areas: - Retail (purchase, category management, logistics, marketing); - FMCG (KAM, category management, trade marketing, shopper marketing, brand marketing, logistics). Mania Business Simulations’ flagship product, a unique business simulation Mar-Pro, was developed by Marcel Corstjens, professor of marketing at INSEAD Business School, in collaboration with Alexander Isaev, a high-level FMCG professional with experience in Russian, Ukrainian and International markets. Mania’s ideology and training model are aimed at achieving an effective dialogue between retailers and suppliers. The scenarios included in Mania’s business simulations are country-specific and take into the account a variety of external factors resulting in a life-like model of real market. Mania’s training programs offer a collaborative role-play format of education for both retail and FMCG professionals. One of the outcomes of Mania’s training programs is a change of attitude to building supplier-retailer relationships.