Mantra

“Mantra” is an ancient Sanskrit word for a powerful incantation. It has long since been adopted into the English vocabulary to express one’s signature beliefs. To us, it stands for our core design philosophy culled out of India’s vast textile heritage. MANTRA, the clothing brand, was launched in 2003 in Cochin. Our range of ready-to-wear garments, in hand-crafted textiles and standardized sizes did pioneering work by bringing about a paradigm shift in everything from customized designing to prêt -a-porter. The fundamental principle of prêt is the framework of predetermined, standardized sizing. We have devised our own size charts after extensive research and anthropometric studies. Our fanatical attention to the design process, and the numerous protocols instituted at the design house which go into creating the unique aesthetic and fit of our clothes, are vouched for by our diehard clientele.