Mar Dat

Mar Dat assists C-suite clients in determining and implementing digital marketing strategies, optimizing business data utilization, executing digital transformation with a focus on people and process, and delivering technology solutions. Team Mar Dat has over 30 combined years delivering results via the utilization of data in both digital marketing and enterprise information management. Examples of recent activities are: - Delivering a full lifecycle digital roadmap focused on an organization’s ROI for their entire digital marketing technology stack within their distributed enterprise-partner ecosystem. - Standing up the technology and application platforms for a private equity acquisition / carve-out, including data determination and separation, to enable stand-alone operations, reporting and analytics. - Standardizing and leveraging a customer’s customized Salesforce CRM system to enable system-wide utilization of data for digital marketing efforts and customer engagement. - Determined an organizations responsibilities and roles, both internally and with their external data partners, to deliver their policy and approach to managing requirements and exposure to GDPR, CCPA and other data privacy regulations. - Delivering an end-to-end business and technology data governance approach for master data and other selected transactional data resulting in the successful delivery of reporting and data analytics capability.