Markathing Indonesia

Technology has greatly disrupted marketing communications practices as brands continue to seek better, yet, cost-effective ways to connect and engage with audiences across board. While it is imperative to know that Artificial Intelligence (AI) and data-driven marketing strategy will certainly be a big trend for the next couple of years, focus will be more on people than technology. According to survey by Epsilon, 80% consumers say that they would be more likely to do business with brands that provide personalized experience. With the dynamic nature of the artificial intelligence, putting curated, highly targeted ads directly before individuals who are most likely to buy may complicated. However, new technologies will produce highly accurate customized recommendations. Savvy marketers can better understand customers and motivations for buying at each point of sales. As a marketing communication agency, we adopt a more holistic approach to channel engagements, from Omnichannel to Optimichannel. To realistically achieve this, we develop more strategic decisions based on the brand promise, customer expectations, personal preferences and anticipated return on investment. Irwan Hermawan CEO Markathing Indonesia