In 1997, Public Radio International, backed by a grant from the Corporation for Public Broadcasting, created the Public Radio Underwriting Partnership (PRUP) to discover best practices for commercial broadcasters that could apply to public radio corporate support.
Jim Taszarek, Sr., a veteran commercial broadcaster, spearheaded the project. From 1997 to '99 'Taz' met with scores of personnel at 10 selected stations. After intense study, he shared recommendations that became industry standard.
In 1999, KJZZ / K-BACH General Manager Carl Matthusen sought corporate support increases and hired Jim Taszarek, Jr. to provide corporate sponsorship representation in the local marketplace. The relationship and results inspired other public radio stations to follow suit. Partnering with Kirk Nelson, a successful commercial radio sales manager, Market Enginuity formed.
As public radio and television stations added digital platforms and content, Market Enginuity expanded its corporate sponsorship capabilities. In 2015, Harry Clark joined as partner, directing the Market Enginuity national team and Market Enginuity Podcast Group, scaling both multiplatform and multi-market sponsorships.
In 2022, Market Enginuity launched the spinoff sister company Soundrise, with Clark as CEO. Soundrise extends Market Enginuity’s longtime tradition of connecting premium, independent voices with values-aligned sponsors so they can thrive, with a focus on podcasting. The company delivers comprehensive sales, marketing, and operational infrastructure to support podcast creators, while preserving their creative independence and content diversity.
With offices throughout the country, Market Enginuity currently represents local and national sponsorship for a mix of public media stations.
Company Details
- Employees
- 52
- Founded
- -
- Address
- 3131 East Clarendon Avenue,,
- Phone
- 602.824.9474
- Industry
- Broadcast Media Production And Distribution
- NAICS
-
Broadcasting (except Internet)
- Website
- marketenginuity.com
- Keywords
- Public Media, Broadcast and Digital Sponsorship Services, Broadcast and Digital Local Corporate Support, Broadcast and Digital Sponsorship Underwriting, Revenue Sponsorship, Broadcast and Digital Corporate Sponsorship Opportunities.
- HQ
- Phoenix, AZ
Market Enginuity Questions
Market Enginuity's helpline number is 602.824.9474
Market Enginuity's website is marketenginuity.com
Market Enginuity's LinkedIn profile is https://www.linkedin.com/company/market-enginuity
Market Enginuity has
52 employees.
View email and phone details for 52
employees at Market Enginuity.
Market Enginuity's industry is
Broadcast Media Production and Distribution
Market Enginuity's top competitors are
Gwi,
Npr,
Proof Publicity,
Finch,
Iheartmedia,
Audacy, Inc.,
Veritone One,
Libsyn Ads,
Soundrise,
Kera – North Texas Public Broadcasting.
Market Enginuity's categories are Broadcast Media Production and Distribution
Market Enginuity's founding year is 1999
