Marketing Foundations

Your small business is the apple of your eye and the resources you have are precious. You want a good return on the time and money you invest in your activities and most of the time, you know exactly what that a good return looks like. But when it comes to marketing, you might feel unsure. Perhaps you have tried some Facebook or LinkedIn ads, or you might have tried boosting your business' profile in Google but the results have been underwhelming. You have a website but you're not sure how to encourage people to visit it and when they do visit, you're not sure how to keep them there and ultimately, how to move them towards a purchase. Marketing can be overwhelming but it doesn't have to be. At Marketing Foundations, our goal is to simplify marketing and to equip you with an understanding of basic marketing and the core skills required to build strong foundations to build on in the future. We are not an agency, we do not offer any marketing services such as SEO, content marketing, social media marketing or any others. But what we do has value beyond a one-off Facebook ad. We train you, teach you and give you the confidence to execute the marketing tactics that will work best for your audience. Unlike marketing agencies, we are not incentivised to recommend certain tools and tactics only to then lure you back in with "Here's your strategy - but why do it yourself? We will do it for you." Our services: -Marketing Strategy -Marketing planning -Marketing advice -Training in marketing tactics (inbound & outbound marketing, email marketing, social media marketing, content marketing) -An ongoing relationship with a coach who can be on hand to help and advise