Branding & Digital Marketing PCU

The Undergraduate Marketing Program of Petra Christian University (MARKETING UKP) established in 2003 was the first in Indonesia as a program and not just a concentration of Management major. This program provides a specific, relevant, and adaptive curriculum with respect to the needs of the industry in the era of disruption and digital transformation. Supported by research and data-driven learning ambiance, students are honed to think strategically with measurable learning outcomes close to that of the real business realm. Supported by a professional academic management and experienced lecturers and practitioners, students are given the chances to be creative thinkers and decision makers with key skills such as market and consumer research, brand creation and management, product design with focus on the emotional side of consumers, creation and management of integrated marketing communications (advertising, digital marketing), and the strategy and execution of distribution of products or services (offline and online).