Marketing4Ecommerce (Viko Group)

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Marketing4eCommerce es un blog sobre comercio electrónico y marketing digital. En él encontrarás todas las novedades sobre el sector del eCommerce español y mundial: estudios, últimos lanzamientos de tiendas online, nuevas aplicaciones de mCommerce, adquisiciones y casos de éxito. También podrás encontrar entrevistas exclusivas con emprendedores y destacadas figuras del ámbito del comercio electrónico, completa información y coberturas en directo desde los eventos más importantes del sector, para que no te pierdas ningún detalle de las ponencias o keynotes sobre eCommerce. ¿Tienes una tienda online? En Marketing4eCommerce también podrás encontrar información sobre las últimas herramientas y actualizaciones de las plataformas de eCommerce más destacadas: Magento, Prestashop, Shopify… También estamos muy atentos a las novedades tecnológicas más destacadas en el ámbito del comercio electrónico y el marketing digital que podrás utilizar en tu tienda online o en tu negocio digital: apps, pagos móviles, pasarelas de pago, gamification...
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News

Instagram releases Restyle: new AI editing options for photos and videos - Marketing4eCommerce

Instagram releases Restyle: new AI editing options for photos and videos Marketing4eCommerce

Amazon already has over one million robots dedicated to logistical tasks. Here’s a look at how they work - Marketing4eCommerce

Amazon already has over one million robots dedicated to logistical tasks. Here’s a look at how they work Marketing4eCommerce

6 Questions About ChatGPT Atlas, OpenAI’s New Intelligent Browser - Marketing4eCommerce

6 Questions About ChatGPT Atlas, OpenAI’s New Intelligent Browser Marketing4eCommerce

China will require influencers to prove their training in order to discuss sensitive topics such as medicine or finance - Marketing4eCommerce

China will require influencers to prove their training in order to discuss sensitive topics such as medicine or finance Marketing4eCommerce

Amazon Web Services outages shake the entire digital world: why? - Marketing4eCommerce

Amazon Web Services outages shake the entire digital world: why? Marketing4eCommerce

Making groceries on ChatGPT now is possible - Marketing4eCommerce

Making groceries on ChatGPT now is possible Marketing4eCommerce

Amazon, Google, and Microsoft distribute 60% of the global cloud - Marketing4eCommerce

Amazon, Google, and Microsoft distribute 60% of the global cloud Marketing4eCommerce

These are TikTok tips for marketing professionals to successfully blend AI and strategy - Marketing4eCommerce

These are TikTok tips for marketing professionals to successfully blend AI and strategy Marketing4eCommerce

How to Win Over Generation Z: A Guide for Marketing Professionals - Marketing4eCommerce

How to Win Over Generation Z: A Guide for Marketing Professionals Marketing4eCommerce

If you buy on Mango, your personal data may be compromised - Marketing4eCommerce

If you buy on Mango, your personal data may be compromised Marketing4eCommerce

New label in Google for sponsored content - Marketing4eCommerce

New label in Google for sponsored content Marketing4eCommerce

How Gemini Enterprise works and how to get it - Marketing4eCommerce

How Gemini Enterprise works and how to get it Marketing4eCommerce

Hashtags on X ads are not allowed anymore - Marketing4eCommerce

Hashtags on X ads are not allowed anymore Marketing4eCommerce

If you are over 18 years old and currently studying, you may now use Google AI Pro for free - Marketing4eCommerce

If you are over 18 years old and currently studying, you may now use Google AI Pro for free Marketing4eCommerce

Facebook enhances the experience on reels: smarter algorithm, friend bubbles, and AI-powered suggested search - Marketing4eCommerce

Facebook enhances the experience on reels: smarter algorithm, friend bubbles, and AI-powered suggested search Marketing4eCommerce

Zalando takes a significant step in its reinvention as a social fashion ecosystem - Marketing4eCommerce

Zalando takes a significant step in its reinvention as a social fashion ecosystem Marketing4eCommerce

How to Enhance Your Website’s Authority to Succeed in Google’s Searches - Marketing4eCommerce

How to Enhance Your Website’s Authority to Succeed in Google’s Searches Marketing4eCommerce

Why AI is a liar: confirmed that ChatGPT hallucinates a lot - Marketing4eCommerce

Why AI is a liar: confirmed that ChatGPT hallucinates a lot Marketing4eCommerce

Nano Banana integrates with Search: you will be able to generate images directly from Google Lens or AI Mode - Marketing4eCommerce

Nano Banana integrates with Search: you will be able to generate images directly from Google Lens or AI Mode Marketing4eCommerce

How CapCut's new terms of service affect users - Marketing4eCommerce

How CapCut's new terms of service affect users Marketing4eCommerce

Shein chooses France to open its first physical store, despite the country’s rejection of its business model - Marketing4eCommerce

Shein chooses France to open its first physical store, despite the country’s rejection of its business model Marketing4eCommerce

Now AI Mode allows searching for images with conversational descriptions - Marketing4eCommerce

Now AI Mode allows searching for images with conversational descriptions Marketing4eCommerce

No, Meta does not listen to you through your mobile: the CEO of Instagram debunks this urban legend - Marketing4eCommerce

No, Meta does not listen to you through your mobile: the CEO of Instagram debunks this urban legend Marketing4eCommerce

Referred traffic from ChatGPT drops - Marketing4eCommerce

Referred traffic from ChatGPT drops Marketing4eCommerce

How to start using Canva - Marketing4eCommerce

How to start using Canva Marketing4eCommerce

Meta introduces Business AI, its AI-powered sales assistant for small and medium-sized enterprises - Marketing4eCommerce

Meta introduces Business AI, its AI-powered sales assistant for small and medium-sized enterprises Marketing4eCommerce

Interview wiht Conzalo Caralt from Commerce - Marketing4eCommerce

Interview wiht Conzalo Caralt from Commerce Marketing4eCommerce

What American consumers are like: market perception and implementation of AI in 2025 - Marketing4eCommerce

What American consumers are like: market perception and implementation of AI in 2025 Marketing4eCommerce

These are the best advanced search engines for your eCommerce - Marketing4eCommerce

These are the best advanced search engines for your eCommerce Marketing4eCommerce

These are the top 10 online pharmacies in Mexico - Marketing4eCommerce

These are the top 10 online pharmacies in Mexico Marketing4eCommerce

Google won't give up Chrome, but it'll have to give up other things. - Marketing4eCommerce

Google won't give up Chrome, but it'll have to give up other things. Marketing4eCommerce

OpenAI launches Sora 2 to create videos like you never imagined - Marketing4eCommerce

OpenAI launches Sora 2 to create videos like you never imagined Marketing4eCommerce

These are the best CRM tools for your business - Marketing4eCommerce

These are the best CRM tools for your business Marketing4eCommerce

Discover the best generative AI tools for your eCommerce - Marketing4eCommerce

Discover the best generative AI tools for your eCommerce Marketing4eCommerce

OpenAI, one step away from becoming a for-profit organization - Marketing4eCommerce

OpenAI, one step away from becoming a for-profit organization Marketing4eCommerce

What happened to sellers whan Amazon left Google Shopping? - Marketing4eCommerce

What happened to sellers whan Amazon left Google Shopping? Marketing4eCommerce

Why 9 of 10 AI Projects fail in companies? - Marketing4eCommerce

Why 9 of 10 AI Projects fail in companies? Marketing4eCommerce

Amazon DSP advertisers will have access to the Netflix ad plan - Marketing4eCommerce

Amazon DSP advertisers will have access to the Netflix ad plan Marketing4eCommerce

13 marketing lessons you can learn with Taylor Swift - Marketing4eCommerce

13 marketing lessons you can learn with Taylor Swift Marketing4eCommerce

These are the best gamification tools for your eCommerce - Marketing4eCommerce

These are the best gamification tools for your eCommerce Marketing4eCommerce

Amazon and the Culture of “Why?”: the philosophy of a giant, summarized by its CEO Andy Jassy - Marketing4eCommerce

Amazon and the Culture of “Why?”: the philosophy of a giant, summarized by its CEO Andy Jassy Marketing4eCommerce

What's new on Gemini and Notebook LM - Marketing4eCommerce

What's new on Gemini and Notebook LM Marketing4eCommerce

TikTok surpasses 200 million monthly active users in Europe - Marketing4eCommerce

TikTok surpasses 200 million monthly active users in Europe Marketing4eCommerce

YouTube brings us improvements in Shorts, live broadcasts, YouTube Studio, and more - Marketing4eCommerce

YouTube brings us improvements in Shorts, live broadcasts, YouTube Studio, and more Marketing4eCommerce

Claude already has his own AI agent for Chrome - Marketing4eCommerce

Claude already has his own AI agent for Chrome Marketing4eCommerce

Best netlinking solutions to enhance your reputation online - Marketing4eCommerce

Best netlinking solutions to enhance your reputation online Marketing4eCommerce

Google concludes its spam update from August, nearly a month after its launch - Marketing4eCommerce

Google concludes its spam update from August, nearly a month after its launch Marketing4eCommerce

Make vertical videos with Veo 3 for your brand - Marketing4eCommerce

Make vertical videos with Veo 3 for your brand Marketing4eCommerce

Now you can buy on ChatGPT - Marketing4eCommerce

Now you can buy on ChatGPT Marketing4eCommerce

Google Discover is not just news: it will begin to display content from creators on X, Instagram, and Shorts - Marketing4eCommerce

Google Discover is not just news: it will begin to display content from creators on X, Instagram, and Shorts Marketing4eCommerce

What is the best time to post on YouTube (2025) - Marketing4eCommerce

What is the best time to post on YouTube (2025) Marketing4eCommerce

These are the new features of Gemini on Google Workspace - Marketing4eCommerce

These are the new features of Gemini on Google Workspace Marketing4eCommerce

ChatGPT is down: the AI tool doesn't work since 10 am CEST - Marketing4eCommerce

ChatGPT is down: the AI tool doesn't work since 10 am CEST Marketing4eCommerce

With Effect Maker you can add effects to your Shorts - Marketing4eCommerce

With Effect Maker you can add effects to your Shorts Marketing4eCommerce

Traffic from AI assistants has multiplied sixfold in just five months…and that is too much - Marketing4eCommerce

Traffic from AI assistants has multiplied sixfold in just five months…and that is too much Marketing4eCommerce

How "Buy for me" works: the Amazon newest feature - Marketing4eCommerce

How "Buy for me" works: the Amazon newest feature Marketing4eCommerce

Nvidia will invest up to $100 billion in OpenAI as part of an agreement to enhance its AI infrastructure. - Marketing4eCommerce

Nvidia will invest up to $100 billion in OpenAI as part of an agreement to enhance its AI infrastructure. Marketing4eCommerce

TikTok updates its community guidelines - Marketing4eCommerce

TikTok updates its community guidelines Marketing4eCommerce

Meta partners with Midjouney to integrate its generative AI - Marketing4eCommerce

Meta partners with Midjouney to integrate its generative AI Marketing4eCommerce

GPT-5 promises more personalization, native reasoning, and fewer errors - Marketing4eCommerce

GPT-5 promises more personalization, native reasoning, and fewer errors Marketing4eCommerce

The top organic position no longer guarantees SEO success - Marketing4eCommerce

The top organic position no longer guarantees SEO success Marketing4eCommerce

The 9 best retail media tools for eCommerce (2025) - Marketing4eCommerce

The 9 best retail media tools for eCommerce (2025) Marketing4eCommerce

What are minimis and how do they influence global eCommerce? - Marketing4eCommerce

What are minimis and how do they influence global eCommerce? Marketing4eCommerce

OpenAI launches gpt-oss: two new open models that you can already download to your computer - Marketing4eCommerce

OpenAI launches gpt-oss: two new open models that you can already download to your computer Marketing4eCommerce

There is life beyong ChatGPT: +50 AI tools that rule the world - Marketing4eCommerce

There is life beyong ChatGPT: +50 AI tools that rule the world Marketing4eCommerce

Jerry Greenfield, co-founder of Ben & Jerry’s leaves the company after being “silenced” by its parent company, Unilever - Marketing4eCommerce

Jerry Greenfield, co-founder of Ben & Jerry’s leaves the company after being “silenced” by its parent company, Unilever Marketing4eCommerce

Open Ai wnats to have their own LinkedIn - Marketing4eCommerce

Open Ai wnats to have their own LinkedIn Marketing4eCommerce

Hype goes global: How to hype a YouTube video - Marketing4eCommerce

Hype goes global: How to hype a YouTube video Marketing4eCommerce

You can now send direct messages to your friends in Threads - Marketing4eCommerce

You can now send direct messages to your friends in Threads Marketing4eCommerce

Facebook will penalize non-original content - Marketing4eCommerce

Facebook will penalize non-original content Marketing4eCommerce

What is Chat GPT Pulse: another one joins the family - Marketing4eCommerce

What is Chat GPT Pulse: another one joins the family Marketing4eCommerce

Google announces the new era of Chrome: a smarter and more proactive AI-powered browser - Marketing4eCommerce

Google announces the new era of Chrome: a smarter and more proactive AI-powered browser Marketing4eCommerce

New Reels metrics: Retention and Skip rate. Learn about them. - Marketing4eCommerce

New Reels metrics: Retention and Skip rate. Learn about them. Marketing4eCommerce

Instagram reaches 3 billion users and launches updates: new interface, tools, and new format in Reels - Marketing4eCommerce

Instagram reaches 3 billion users and launches updates: new interface, tools, and new format in Reels Marketing4eCommerce

Products tab and Products Site tab: what are they used for - Marketing4eCommerce

Products tab and Products Site tab: what are they used for Marketing4eCommerce

Walmart achieved profitability in its eCommerce for the first time - Marketing4eCommerce

Walmart achieved profitability in its eCommerce for the first time Marketing4eCommerce

How to use Grok 4 and what can you do with it - Marketing4eCommerce

How to use Grok 4 and what can you do with it Marketing4eCommerce

Meta drives growth thanks to AI - Marketing4eCommerce

Meta drives growth thanks to AI Marketing4eCommerce

Google reveals its plans for advertising in AI Mode: this is how the future of search ads will be - Marketing4eCommerce

Google reveals its plans for advertising in AI Mode: this is how the future of search ads will be Marketing4eCommerce

Elon Musk announces changes in pricing for advertising on X - Marketing4eCommerce

Elon Musk announces changes in pricing for advertising on X Marketing4eCommerce

These are the best hosting services for your eCommerce - Marketing4eCommerce

These are the best hosting services for your eCommerce Marketing4eCommerce

Gmail seeks to organize inboxes with its "Manage Subscriptions" feature - Marketing4eCommerce

Gmail seeks to organize inboxes with its "Manage Subscriptions" feature Marketing4eCommerce

Did MrBeast buy the NFL?: Chiefs vs Chargers will be broadcasted on YouTube for free - Marketing4eCommerce

Did MrBeast buy the NFL?: Chiefs vs Chargers will be broadcasted on YouTube for free Marketing4eCommerce

AI transforms the way of searching online: ChatGPT already surpasses Bing and Yahoo - Marketing4eCommerce

AI transforms the way of searching online: ChatGPT already surpasses Bing and Yahoo Marketing4eCommerce

History of Home Depot in Mexico: talking about their online channel - Marketing4eCommerce

History of Home Depot in Mexico: talking about their online channel Marketing4eCommerce

Say goodbye to Amazon Prime Invitee, hello Amazon Family - Marketing4eCommerce

Say goodbye to Amazon Prime Invitee, hello Amazon Family Marketing4eCommerce

ChatGPT is the most downloaded app in the world - Marketing4eCommerce

ChatGPT is the most downloaded app in the world Marketing4eCommerce

Amazon leaves Google Shopping - Marketing4eCommerce

Amazon leaves Google Shopping Marketing4eCommerce

ChatGPT will sell you products… and it will receive a commission for doing so - Marketing4eCommerce

ChatGPT will sell you products… and it will receive a commission for doing so Marketing4eCommerce

Meta already owns 73% of the Smart Glasses global market – and now it craves more - Marketing4eCommerce

Meta already owns 73% of the Smart Glasses global market – and now it craves more Marketing4eCommerce

AI Mode introduces new features and arrives in new countries - Marketing4eCommerce

AI Mode introduces new features and arrives in new countries Marketing4eCommerce

How does Amazon Lens Live work - Marketing4eCommerce

How does Amazon Lens Live work Marketing4eCommerce

Meta, accused of manipulating the advertising metrics of its shops ads - Marketing4eCommerce

Meta, accused of manipulating the advertising metrics of its shops ads Marketing4eCommerce

You can now send voice notes via TikTok DMs - Marketing4eCommerce

You can now send voice notes via TikTok DMs Marketing4eCommerce

OpenAI raises $8.3 billion and reaches a valuation of $300 billion - Marketing4eCommerce

OpenAI raises $8.3 billion and reaches a valuation of $300 billion Marketing4eCommerce

Amazon closes its physical Amazon Fresh stores in the United Kingdom - Marketing4eCommerce

Amazon closes its physical Amazon Fresh stores in the United Kingdom Marketing4eCommerce

Generative search today: keys to queries in ChatGPT or Gemini - Marketing4eCommerce

Generative search today: keys to queries in ChatGPT or Gemini Marketing4eCommerce

New Instagram feature: “Link a Reel” – we show you how to do it - Marketing4eCommerce

New Instagram feature: “Link a Reel” – we show you how to do it Marketing4eCommerce

Nike gives Amazon U.S. a second chance six years after breaking up with the marketplace - Marketing4eCommerce

Nike gives Amazon U.S. a second chance six years after breaking up with the marketplace Marketing4eCommerce

TikTok Shop sales in the United States grew by 120% in just one year - Marketing4eCommerce

TikTok Shop sales in the United States grew by 120% in just one year Marketing4eCommerce

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