MARKSIM Services (Predictive Analytics / Conjoint Analysis)

MARKSIM Services is an Austria based provider of predictive analytics software, specialized in the Conjoint Analysis domain. The unique MARKSIM market simulation methodology is the only one of its kind, using Multi-Dimensional Scaling (MDS) in combination with cluster analysis, and impressively display need based market segments (customer position and preferences) and the position of brands or services within its competitive landscape. Companies across today’s most vibrant industries trust in MARKSIM to perfectly address end-users’ needs, reduce market entry risks, beat out the competition and drive their sales growth. The MARKSIM SaaS-solution combines the efficiency of high-end conjoint analysis solutions with the convenience and affordability of online applications.