MARNIE: Strategic Agency

IN MARNIE, EMOTIONS CAN NEITHER BE CREATED NOR DESTROYED; THEY CAN ONLY BE TRANSFORMED. WHAT ARE WE? We are consumers. We think like them, we discover what they are looking for and we offer them what they need. That's why Marnie is the consumers' consumer agency. HOW DO WE DO IT? Consumers are what we feel, that is why our method of work begins and ends with emotions. DISCOVER the primal emotions that exist in each one of us and in the society that surrounds us: motivations, desires, sensations, thoughts, opinions ... Once we have identified them, we will know the needs that move consumers to define the strategy that will take us to them. TRANSFORM these initial emotions into differential experiences that meet two essential requirements: meet the needs of consumers and make them feel, think, be surprised and get excited again