Martom Deluxe Hair Code®

After more than 20 years of experience in hair salons throughout Italy, Franco Fronzuti founded Martom Cosmetics in 2007, bringing with him an innovative vision gained from direct contact with industry professionals. Today, Martom Deluxe Hair Code represents a benchmark in the hair beauty industry, a conceptual Italian company that combines education, marketing, business strategy and salon development into a single value proposition. Martom was created for hairdressers, for the well-being of people and to redefine the standards of fashion and style in the haircare industry. Our mission is to enhance talent and professionalism, helping salons build their future through tailored solutions. The principles that guide us are encapsulated in one key word: R.E.S.P.E.C.T., which represents our distinctive approach in the global market: Research for the most advanced technologies to turn art into reality Education for every level of professionalism Business strategy for salon success Passion for the haircare industry Eco-sustainability in the use of raw materials Salon furniture concept and image Tailor made - tailor-made solutions for every salon We address the professionals of the future, those who want to position themselves in the luxury segment and attract a demanding clientele. We support both existing salons and new projects, offering concrete tools to evolve the business.