Mash Direct has transformed the ready-meals category with its award-winning range of quick-serve potato and vegetable side dishes. Led by the Hamilton family in County Down, this innovative farming enterprise delivers quality “field to fork” produce, from traditional Mashed Potato to modern favourites like Beer Battered Onion Rings and Croquettes.
With six generations of farming expertise, Mash Direct cultivates heritage vegetables grown for flavor, not appearance. These are steam-cooked on-site in bespoke ovens, ensuring a homemade taste in every bite. Proudly producing over 50 products, Mash Direct’s entire range is 100% gluten-free and free from artificial additives, making it a trusted name for quality and nutrition.
As the UK’s leading brand in vegetable accompaniments, Mash Direct has earned 250 accolades over its 20-year journey, including 34 Great Taste Awards. From a small stand at St. George’s Market to nationwide supermarket shelves, the company’s dedication to sustainable farming, innovation, and family values has cemented its position as a national culinary icon.
Celebrating its 20th anniversary in 2024, Mash Direct continues to honour its legacy of delivering farm-fresh excellence, from its humble beginnings with ‘Ulster Champ’ to becoming a household name.
Company Details
- Employees
- 79
- Founded
- -
- Address
- 81 Ballyrainey Road, Ballyrainey Road,united Kingdom
- Phone
- 4402891878316
- en****@****ect.com
- Industry
- Food And Beverage Manufacturing
- NAICS
-
Food ManufacturingGrain and Oilseed MillingOther Food ManufacturingFlour Milling and Malt ManufacturingStarch and Vegetable Fats and Oils ManufacturingBreakfast Cereal ManufacturingSnack Food ManufacturingCoffee and Tea ManufacturingFlavoring Syrup and Concentrate ManufacturingSeasoning and Dressing ManufacturingAll Other Food ManufacturingFlour MillingRice MillingMalt ManufacturingWet Corn MillingSoybean and Other Oilseed ProcessingFats and Oils Refining and BlendingRoasted Nuts and Peanut Butter ManufacturingOther Snack Food ManufacturingMayonnaise, Dressing, and Other Prepared Sauce ManufacturingSpice and Extract ManufacturingPerishable Prepared Food ManufacturingAll Other Miscellaneous Food Manufacturing
- Website
- mashdirect.com
- Keywords
- Food Manufacturing, Chilled Food, Vegetable Accompaniments, FMCG, Farming, Ready Meals, Food Innovation, Vegetables, Healthy Food.
- HQ
- Comber, Northern Ireland
Mash Direct Questions
Mash Direct's helpline number is 4402891878316
Mash Direct's website is mashdirect.com
Mash Direct's LinkedIn profile is https://uk.linkedin.com/company/mash-direct-limited
Mash Direct has
79 employees.
View email and phone details for 79
employees at Mash Direct.
Mash Direct's industry is
Food and Beverage Manufacturing
Mash Direct's top competitors are
Willowbrook Foods & Willowbrook Fine Foods,
Dale Farm Ltd,
Gilfresh Produce,
Linwoods Health Foods,
Deli Lites Ireland,
Around Noon.,
Irwin's Bakery (W.d Irwin & Sons),
Avondale Foods (Craigavon) Limited,
Moy Park,
Finnebrogue.
Mash Direct's support email address is enquiries@mashdirect.com
Mash Direct's categories are Food and Beverage Manufacturing
Mash Direct's founding year is 2004
