Masho

Masho Creatives is a startup based in Addis Ababa, inspired by Ethiopia’s breathtaking cultures. Our core value is fostering creativity that is fueled by cultural values fused with contemporary lifestyle. This value is built on three key pillars: profound affection for Ethiopia, admiration for any sort of creativity, and thirst for continuous growth. Our products and services generally focus on interior design and decor and primarily on ceiling lights, table lamps, bedside lamps and similar items. The very tools that our ancestors used as common households are now being reborn as artistic lighting and interior products by Masho. To mention a few, we have made a range of designs using wooden items that are traditionally used as pillows, spades (መንሻ), baskets (መሶብ/ሰፌድ), antique tej bottles (ብርሌ) and many more. Each of our products are uniquely crafted by our design and production team. To help make our products come to life, we give them distinctive and relatable local names with background stories that could capture the attention of anyone who is interested. Here at Masho, we are firm believers in preservation of culture, while always moving forward with modern life. The current lifestyle, especially in urban areas, is being oversaturated with global content that doesn’t always resonate with our local people. That’s what Masho constantly strives to change.