Maskit

Maskit is a luxury fashion brand founded in Israel in 1954 by the extraordinary vision and determination of Ruth Dayan, the former wife of late general and statesman, Moshe Dayan. Ruth established Maskit as a fashion and decorative arts house, which created jobs and preserved the ethnic crafts and culture of the diverse communities living in Israel. In recognition of her service to the country, she received the Honorary Award of the President of Israel. Maskit became Israel’s only fashion house. Each item captured a vivid inspiration, a distinct human element that set it apart from other top brands. It drew the attention of Pauline Trigère and other talented designers and fashion houses, such as Christian Dior, Yves Saint-Laurent, and Givenchy and resulted in several collaborative efforts. Sold internationally in prestigious stores such as Bergdorf Goodman and Neiman Marcus, Maskit became a lifestyle statement for celebrities and regular women alike - a hallmark of the arts and crafts. Today, the Maskit legacy lives on. A two-year journey of research has led the team through the captivating Israeli landscapes to reconnect with Maskit's original artists and roots. At the age of 98, Ruth is working with designer Sharon Tal to revitalize the brand and continue its legacy. An honors graduate of the Shenkar School of Design, Sharon worked in Paris with Alber Elbaz at Lanvin, and then became the head of embroidery at Alexander McQueen in London. Together, Ruth and Sharon are driving the future of Maskit, infusing its rich heritage with modern fashion and delivering top-quality and exclusive designs. True to its heritage, the collection features unique handicrafts, prestigious embroidery techniques and superb tailoring and design. The Maskit Showroom in Tel Aviv is an impressive tourist attraction, housing collector vintage pieces along with the current collections. Maskit stores can also be found in the Hilton Hotel, Tel Aviv and in beautiful Old Jaffa.