Maskwiomin

Maskwiomin is a pioneering skincare company deeply rooted in Indigenous wisdom and committed to providing natural, effective, and scientifically-informed skincare solutions. At the heart of our brand is a commitment to the healing power of birch bark extract, a sacred ingredient revered in Indigenous medicine for centuries. With our slogan, "Indigenous Medicine That Works!", we proudly fuse the time-honored knowledge of the Mi'kmaq people with modern scientific advancements to create products that deliver real, visible results. Our Mission At Maskwiomin, our mission is to bridge the gap between traditional Indigenous remedies and contemporary skincare needs. We strive to honor and preserve the legacy of Mi'kmaq medicine while addressing the skin health concerns of today. Our products are not just about beauty; they are about restoring and maintaining the skin's natural health and vitality, particularly for those suffering from chronic skin conditions like psoriasis, eczema, and atopic dermatitis. Our Story Co-founded by Tuma Young, a respected Mi'kmaq elder, and Dr. Matthias Bierenstiel, a chemistry professor, Maskwiomin was born out of a decade-long journey of research and rediscovery. The duo combined Tuma's deep knowledge of Mi'kmaq healing traditions with Dr. Bierenstiel’s scientific expertise to revive an ancient birch bark recipe. This unique fusion of Indigenous wisdom and modern science has led to the development of a skincare line that is both highly effective and deeply respectful of its cultural origins. Core Ingredients At the core of our formulations is the birch bark extract, known for its potent anti-inflammatory, antioxidant, and regenerative properties. Birch bark has been used for centuries in Mi'kmaq medicine to heal and protect the skin. Today, we harness these benefits to create products that soothe irritation, reduce redness, and promote healthy, glowing skin.