Matrixx CPG

Shopper behavior in the grocery category has shifted more in the last year than in the previous 20. Brands and retailers are facing more challenges than ever before - but there is a significant opportunity for those that act quickly to adapt their marketing strategies to meet consumers where they are. It’s complex work… The lines between brick-and-mortar and e-commerce have blurred as shoppers increasingly turn to digital touchpoints to influence and complete their purchases. We’ve spent the last 20 years helping our clients select the right programs with the right retail partners to maximize ROI and minimize headaches and friction with internal teams and stakeholders. Our creative solutions combine campaign strategy, execution, and optimization to act as a turnkey partner to our clients. We are here to help.