Matzman & Merutz

Matzman & Merutz is Israel’s leading distributor and retailer of bicycles and accessories, shaping the country’s cycling culture since 1939. We are the exclusive importer of top international brands such as Specialized, Norco, Haro, Raleigh, and Diamondback and operate Israel’s largest bicycle retail network, with 30 branded stores and over 130 points of sale nationwide. Our vision is to make quality bicycles and professional service accessible to everyone through competitive pricing and strong community engagement—including cycling teams, social initiatives, and youth programs. Whether you're a rider, a business partner, or part of the cycling community, Matzman & Merutz is Israel’s first choice in bicycles. Say bikes. Say Matzman & Merutz.