MAUDW

MAUDW helps brands | retailers | entrepreneurs to organize their product offer, develop their merchandising strategy & processes to grow their collections & businesses. Added value: a 360° PRODUCT VISION and EXPERIENCES in the fashion | sport | lifestyle industries since 2004 (Adidas, Le Coq Sportif, Fast Retailing Uniqlo, IKKS, Salomon, Petit Bateau, In&Motion...) I offer both strategic and operational recommendations: ⭐ Product management: Audit: diagnosis & assessment of the collection | consumer centric | market research | benchmark | decoding trends | 4P Product strategy & structuration of the collection: where to invest, divest or maintain | creation of the collection plan | optimization of the range architecture | product lifecycle management | design brief ⭐ Merchandising strategy: collection frame | segmentation | assortment strategy | KPI’s management | price strategy ⭐ Collection Purchase: retail/web purchases | open to buy budget management | KPI’s ⭐ Marketing 360°: definition of the 360° operational marketing plan | brand content | trade marketing | set up collaborations ⭐ Implementation of processes & tools: merchandising plan | range plan | retro planning | PMO ⭐ Training & Management: Coaching and Follow-up | Workshop | Training | Speaking With its expertise in various fields, MAUDW is committed to the success of your future project.