Maxi Research

Maxi Research is a market research company specializing in Excel product for Survey Data Analysis. Splitter is an Excel add-in designed for creating Pivot Tables from survey data. Simply import your survey data into an Excel spreadsheet, and use Splitter to generate comprehensive data tables that facilitate thorough analysis. Compared to standard Pivot Tables, Splitter excels in processing text data from open-ended survey questions with advanced text coding functions. While Pivot Tables handle structured data, Splitter is designed to efficiently manage and analyze unstructured text responses, offering deeper insights into survey data. Answers to open-ended questions, whether text or numeric, can vary widely and may contain errors due to human input. AI plays a crucial role in accelerating the cleaning process of survey data, efficiently addressing inconsistencies and improving the accuracy of the results In Excel, Splitter can manage multiple values within a single cell by using commas as delimiters. This feature sets Splitter apart as a Pivot Table solution specifically designed for analyzing survey data, enabling detailed analysis of responses, including open-ended comments.