MAXXelle - Natural Hair Care Attitude

The brand MAXXelle is the result of the experience of Wal Toush , Italian company dealing since 60’s with the distribution of professional products for hairdressers and beauticians in Italy. Fifty years of experience and the professional skills acquired have made of a small business a strong company, that allowed to give birth in 2010 to its own line of high quality products, for the welfare and care of the hair. MAXXelle philosophy mainly focuses on Natural Hair Care Attitude, with a wide range containing a high percentage of organic ingredients, that allow to classify them as cosmeceuticals. SUSTAINABLE BEAUTY Our basic purpose is to preserve the wellbeing of the hair, developing not aggressive professional treatments, as natural as possible, thanks to the use of formulations based on botanical extracts of plants and flowers, exploiting the synergies arising from their combination. Take care of the hair even during professional treatment as coloring, straightening or permanent, as well as during washing, hair drying or simply styling; this is the mission that MAXXelle Laboratories aim while studying new technologies and new formulas. The company’s ethical commitment to the environment and to the development of a sustainable production, concerns not only the products formulas but also the packaging; indeed, the latest lines launched on the market, show a new eco-friendly packaging, certified COMPOSTABLE, mark issued from one of the most important Certification Systems that guarantee biodegradability and compostability in industrial packaging. EDUCATIONAL SYSTEM MAXXelle has got 100% Italian production Certification and works in compliance with EU law and GMP. A fundamental step in the working philosophy of the company is Education. Our Academy provides the most advanced professional courses dedicated both to technical and commercial branches, in order to create a network of professionals sharing the same philosophy of natural hair care attitude.