McBigC

McBigC is a boutique consultancy and coaching practice helping individuals and organisations make change, boldly and in good conscience. We partner with ambitious founders, sales leaders and execs to solve real commercial problems, unlock leadership potential to deliver lasting transformation. Whether scaling a startup, fixing a sales engine, or coaching through a career pivot, we bring clarity, rigour and humanity to every engagement. Founded by Michael McConaghy, a seasoned sales strategist, leadership coach, and former commercial director, McBigC blends 25 years of enterprise sales experience with deep training in psychology, coaching and human performance. This is not corporate theatre or surface-level sales advice. It’s strategic insight with soul. Our services include: • Sales strategy & fractional leadership – for when you need commercial horsepower, fast. • Executive coaching & transition support – especially during times of change or reinvention. • Workshops & facilitation – designed to build cultures of trust, resilience and performance. • Consulting & advisory – for founders, teams or organisations at an inflection point. We work with startups, scale-ups and agencies across SaaS, media, AI, healthcare and market research — always tailoring our approach to fit the mission and the people behind it. Why “McBigC”? The name reflects our founder’s surname (McConaghy), often said aloud as “M small c, Big C.” It also stands for our guiding principle: Make Change Boldly — in Good Conscience. If that resonates, we’d love to connect. Let’s build something better, with heart, strategy and momentum.